The Kansas City Wizards of Major League Soccer announced Wednesday that the organization is changing its name for the third time and its logo for the fourth. One of the original MLS clubs from the league’s first season in 1996, the team was initially known as the “Kansas City Wiz” (insert urination-based joke of your choice here), and their logo was the following vomit-inspired motley:
The name, which nobody liked, didn’t last long, and the organization eased on down the road to its first re-branding after just one season, changing the name to “Wizards” and exchanging a goofy musical theater reference for a goofy book/movie reference. However, for the next decade, the Wizards’ logo was not the sort-of-tolerable one at the top of this post. Instead, it retained the hideous particolored vibe of the old Wiz logo:
Finally, in 2007, the club changed its logo yet again and addressed a minor eleven-year oversight by including the city’s name for the first time. Also, the color scheme was at last rendered less upchucky.
This brings us to Wednesday, when the club unveiled its new name and logo in a 17+ minute speech by the team’s president, who managed to say next to nothing that didn’t fall into the “meaningless corporate B.S.” category over a tremendous amount of time.
At any rate, the new logo for the prosaicly renamed “Sporting Kansas City SC” is the following:
Others have already pointed out the new logo’s uncanny resemblance the Major League Soccer Eastern Conference logo:
There’s one other eerie resemblance in the new Sporting Kansas City SC logo nobody seems to have noticed yet. Take a look at the “SC” in the new KC logo. Now take a look at the following logo for the seminal electro-industrial band Skinny Puppy:
I want to know who in the Sporting/Wizards organization is into Canadian electronic-industrial thrash music. It would be incredibly funny if, next year, Kansas City’s team was greeted on every road trip by the sound of “Convulsion” off Too Dark Park whenever it took the field for warmups, although I’m not sure how many people would get the joke.
Tags: advertising, B.S., branding, corporate B.S., Football, industrial music, Kansas City Wiz, Kansas City Wizards, logos, Major League Soccer, MLS, rebranding, Skinny Puppy, snark, Soccer, Sporting Kansas City, Sporting Kansas City SC, sports biz, sports business, The Wiz