Only in Belgium: Reinventing Jazz in the 1840s

I saw this commercial recently, and I have to wonder what its writers had in that pipe in the beginning of it, having made the claim that Belgium had something to do with the reinvention of jazz — whatever that’s supposed to mean. I’m sure that the saxophone’s creator, Adolphe Sax, who died in 1894, specifically set out to reinvent jazz when he developed the instrument in the 1840s, as that musical form was certainly all the rage back then in Europe. Strauss and Coltrane must have been big rivals…

It isn’t a bad commercial, really. The last part just doesn’t make any sense from any kind of historical standpoint.


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